| Ask the ExpertRandy Prange is a business advisor and CEO of Insights, Inc., a nationally recognized strategic planning and business development firm. |
Starting a Nonprofit
Q: I am currently developing and putting together a nonprofit
organization. This has always been my dream, to heal and mentor survivors of
all forms of abuse. I am a survivor of Sexual-Emotional-physical abuse
throughout my childhood and teen years. I have filled for a nonprofit form
from my local state, and was accepted and am currently awaiting for the IRS
to accept my filling for tax exemption, but My financial statues is very
limited. My husband and I are on a fixed income and we are raising six
children, So my question to you is how do I solicit for Supporters,
Sponsors, or grants without having the Business up for years? We have a Web
site but will not Launch until June 1 of this year and we are looking to go
into print publication at the end of the year.
Heather
A:
What an admirable application of your talents! I salute you and your effort
to build a not-for-profit organization to help abuse victims.
Starting an organization is a daunting challenge. It sounds as though you
have done a fair amount of the legwork already. That is important. The
better organized and detailed your business plan, the more likely you are to
attain success in funding it.
You must have a detailed business plan that spells out clearly how much you
need and what you will be doing with it. Include three to five year
projections on your needs, your service levels, expansion/growth plans and
how you plan to execute the plan.
Look to your yellow pages for the nearest Small Business
Administration center. They offer counseling for start-ups and will also
have references for you on other groups to talk to. They provide free
counseling to aspiring entrepreneurs as well as small business veterans
through the Service Corps of Retired Executives (SCORE) and through the
Small Business Development Centers (SBDCs).
For supporters, you are the expert there. You know who will be likely to
lend you a hand … and a dollar.
But marketing is the key to your success. A grass-roots, word-of-mouth
marketing plan is the most viable way to support your organization.
Make ten calls a day and ask those who support your concept to call five
people and so on. Soon you should have a willing regiment of volunteers and
small-scale financial backers that can help push you to the next level and
provide a reasonable amount of stability to your organization.
Check your yellow pages for local and area foundations that provide money to
endeavors like yours. Local United Way’s provide funding to worthy
organizations that help those in need.
You should consider an alliance with another organization with similar
objectives. You may be able to start as a subsidiary of a more established
group. This way you would capitalize on fiscal synergies between the two
groups, notably the backroom operations, call routing, marketing and other
services.
To assure long-term success, be certain to thank each and every volunteer
and donor.
Best of luck to you!
Randy Prange
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Disclaimer: The information in this column is intended to provide the reader with general ideas or concepts to be used as part of a broader base of knowledge they collect to determine their own best course of action and solutions most suitable for solving their workplace challenges. The information in this column is not guaranteed to be the appropriate solution for each individual. The information provided is based on personal observations and experiences of the writer that have been garnered over years as a business manager, owner and executive business coach and counselor.