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Ask the Image Expert Sherry Maysonave is the founder and president of Empowerment Enterprises, one of America's leading communication-image firms. Sherry conducts corporate seminars and coaches executives, professionals, and politicians in achieving excellence in communication and image. She is also the author of Casual Power: How to Power Up your Nonverbal Communication and Dress Down for Success
An Executive ImageQuestion: What type of eyeglass frames communicate power, authority, credibility, and trustworthiness? I know the most flattering look depends on the shape of the face (mine is oval), and I know the lenses should not be tinted (I use anti-reflective coating for clarity). What materials are best, are there any shapes that are more powerful, is there anything to watch for like the height of the bridge in relation to the temples, et cetera? Thanks!Jeni Answer: You are absolutely correct; tinted lenses do not communicate power, authority, credibility, and certainly not trustworthiness. Any frame or lens that completely covers or mostly covers your eyes inspires distrust, not trust. Thin metal frames (those very slight ones) do not convey power or authority, as power frames are somewhat heavier. But they could speak to credibility and trustworthiness on the right person. To convey power and/or authority, the frames should be fairly dark in tone (power colors are dark and rich) and of a substantial weight. I do not mean the ones the kids call “four eyes” or the old horned-rim Buddy Holly type. Authority has a formal air to it, darker in nature also; think tuxedos. Since power simply means “the ability to do,” power and authority are closely linked. To convey any positive attribute, the frame style should look current (not freeze-dried in the past). Updated styles give one an “I’m informed on what’s happening now” image. Keep in mind, that looking current does not mean following every fashion fad; trends are broader and longer lasting. From there, the frame shape must be distinctive on you. That’s the tricky part. There is no rule of thumb for height of the nose bridge in relation to the temples, except that the frame should fit the person’s face correctly and should flatter their overall face shape. Specific facial features -- sizes and placements -- vary far too much for any exact formula. You’re on the right track regarding the non-reflective (NR) lens. That is critical to inspiring trust because the NR lens creates the feeling of there not being any lens at all. Thus the eyes are accessible and highly visible, which are key aspects of appearing trustworthy. I always encourage my clients to get the non-reflective lens, even if it is a stretch for their budget. It is well worth it, with a pay-off in the long run. To inspire trust, the frame should not cover too much of the face or eyes. In addition, the frame design should not be exceedingly funky. Indeed, the frame style should have character and stylish interest. It does not have to be ordinary or boring, but it shouldn’t look too Hollywood-esque to inspire trust in the traditional business world. One aspect of conveying credibility has to do with your job or profession. For example, the pointy cat-eye frames would not inspire trust or convey credibility in a traditional office environment. But if you are an actress or comedian, they could convey credibility in a theater setting. Designers and artists (including graphic artists) do well with arty, high-design kind of frames. On the other hand, an executive assistant, CPA, or science researcher would do well with a studious type frame to convey maximum credibility. Lastly, it always gets back to your face shape and what is the most flattering shape on you. With an oval face, you have many choices. Take some time with your selection and ask for feedback, asking what does this frame “SAY” on me? Demand that the frame fit you perfectly. If too much adjustment is needed, it’s not the right frame for you.
Best of luck to you,
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