Ask the Image Expert

Sherry Maysonave is the founder and president of Empowerment Enterprises, one of America's leading communication-image firms. Sherry conducts corporate seminars and coaches executives, professionals, and politicians in achieving excellence in communication and image. She is also the author of Casual Power: How to Power Up your Nonverbal Communication and Dress Down for Success

Shoe color

Question: Have you ever heard the saying "your shoes should match the hem of your dress?" I think when casually dressed your shoes should match your outfit. Which is correct?
Leah

Answer: I’ve heard the saying but it is not always the best choice and it is often challenging to accomplish. The better rule of thumb is that your shoes should be as dark or darker than your hem color. (“Hem” being the color of your skirt, dress, or pants.). Using this rule, you will look more sophisticated, more well coordinated, and more fashion savvy. For example, you are wearing a pale yellow dress. With this rule, you still have the option of wearing matching yellow shoes, but you also have the option of wearing a darker shoe, such as dark yellow, gold, camel, brown, black, etc.

Whites are popular in the summer months, but white shoes are risky. Except for white sandals, white shoes always catch the eye first, becoming the first thing you notice about a person. Even when wearing an all-white outfit, the better choice is a metallic, either light pewter or light gold shoes. Or if the outfit was ultra casual, tortoise shell, camel, and black-and-white colored sandals could all look great. For a more tailored white outfit, spectator pumps (white shoes with a black or camel toe) can look superb.

You are correct that your shoes should coordinate with your outfit.

Best of luck to you,
Sherry Maysonave

Also see:

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  • Ask your image questions
  • Personal Power: A case study from 'Casual Power'